film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the government suggested aiding them for a good image of Korea through the export of Korean popular culture. Another reason for the current commercial success of Korean media is that it is an outgrowth of Korea’s struggle for cultural continuity when confronted
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
drama
- Active participants in Korean film production for a decade: Chosun Gisaeng Guild
Heyday yet Invisible in Korean Film History
- 1920-mid 1930: Heyday of Korean silent films: Lack of materials from this period
- 140~50 films were produced during the period: about 80 released b/w 1926~37
Crossroad of the Youth (Cheongchun-eui Sipjaro,청춘의 십자
1. 장르란?
(1)장르의 정의
영화의 장르는 영화의 주제, 등장인물, 상황, 대사, 언어, 특수효과 등에 따라 분류되는 양식을 말한다. 그러나 이러한 요소들 하나에만 의존하여 장르가 구분되는 것은 아니다. 공상과학영화에서는 현대과학을 초월하는 과학기술을, 갱스터영화에서는 거대한 도시범죄를
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,